howdy,   

I’m  makenzie!

I was born and raised in Austin, Texas. After completing my Bachelor of Science in Marketing and Sustainability at the University of Arkansas in Fayetteville (WOO PIG!), I moved home and pursued a fitness career.

While I’m still teaching fun, energetic classes, I wanted to round my creativity and add another passion to my repertoire; graphic design.

By challenging myself with multiple projects, I have developed amazing connections with clients and the ability to adapt to new projects on the fly.

I want to continue designing social media graphics and promotional content for brands. I am open to work!

Questions? Email me: makenziemowat1@gmail.com

Professional Experience

Operations Manager — Marye’s Gourmet, 2024

  • Oversee daily operations of a busy upscale bistro, ensuring the smooth functioning of all departments: front-of-house, marketing, and administration

  • Proven ability to recruit, train, and motivate staff to achieve high levels of performance and customer satisfaction

  • Strong skills in managing inventory levels and ordering supplies

  • Proficient in budgeting, pricing strategy, employee payroll, financial forecasting, and financial analysis to drive revenue growth and manage expenses effectively

  • Strong skills in graphic design for menus and advertisements through Adobe Illustrator and Canva

Social Media & Brand Ambassador — Nocco, 2024-Present

  • Promote and market energy drink products via social media and in-person engagement & events

Founding Strength & Cycling Instructor — Studio Three, 2023-Present

  • Instruct a variety of fitness classes, catering to diverse client fitness levels and goals

  • Foster a supportive and inclusive environment; encouraging clients to achieve their wellness aspirations

  • Build and mentor positive relationships between staff and clients through quality service and engagement

  • Create and maintain personal branding on social media and in person to promote the studio, my brand, and my class times

Marketing & Social Media Intern — Studio Three, 2023

  • Assisted in the coordination of collaborative, residential, and corporate partnerships through public outreach campaigns

  • Organized and coordinated retail displays resulting in exceeded projected sales for Summer 2023

  • Created social media content for multiple retail campaigns and studio promotions

Strategic Communications & Sustainability Intern — HDR, 2022

  • Worked on 17 projects in the Transportation Sustainability Sector including two Electric Vehicle fast-charging projects

  • Created press releases, public feedback reports, buck slips, flyers, and social media plans for multiple projects

  • Coordinated and planned Public Stakeholder Engagement in-person and online meetings

  • Assisted and lead Public Outreach Campaigns

  • Designed graphics and content for campaigns across multiple platforms

  • Certified the Denver office for Fitwel

relevant skills

  • Problem-solving

  • Messaging strategy

  • Public speaking

  • Delegating

  • Interpersonal skills

  • Photography

  • Video creation & editing

  • Managing work on multiple projects

  • Working with various work styles

technical skills

  • Adobe Lightroom, Illustrator, InDesign

  • MS Office

  • Graphic Design

  • Social Media Proficiency (Instagram, TikTok, Facebook, Pinterest)

  • Zoho CRM

  • Trello

  • Technical Writing Skills

  • Design Skills

  • Apple Music Playlist editing

Education

The University of Arkansas Fayetteville, AR

Sam M. Walton College of Business

Graduation: Summer 2023

Bachelor of Science in Business Administration

Major: Marketing

Minor: Sustainability

Certifications

  • HubSpot Content Marketing

  • Marketing for Social Change

  • CalArts - Graphic Design Specialization [in progress]

  • FiTour Group Exercise Certification

  • FiTour Advanced Group Fitness Certification

  • Peach House Reformer Pilates Certification [in progress]